Nike
To close out 2022, Nike wanted to introduce a High School platform geared towards Brooklyn Hoops. The Swoosh Classic featured a slate of some of the best high school hoops talent (and a few potential NBA Lottery picks) in a head-to-head basketball invitational which took place at South Shore High School in Brooklyn, NY.
The Swoosh Classic
The Swoosh Classic was a 360 degree branding experience through merchandise, digital displays, photography and video that built awareness and engaged fans on game day. Following its inaugural success, this event became a cultural staple in New York, returning year after year.
